When a million-level smart flagship car meets a global auto export service giant, what industry sparks will it ignite? On November 6, the strategic cooperation signing ceremony between Avita Technology and CARtech Holdings (under Haier Group) offered a new answer to high-end smart mobility. This partnership not only focuses on product innovation, but also hides China’s in-depth layout for auto exports – and CARtech, as the key force behind it, is leveraging its global service capabilities to break new ground.
This cooperation is a case of precise strategic complementarity. Avita’s newly launched million-level flagship model lays the foundation for high-end products, while CARtech brings high-end manufacturing and scenario service capabilities. The two sides will deepen collaboration in three core areas: co-creation of customized products for high-net-worth users, interconnection of vehicle-home scenarios to break spatial barriers, and innovative design of forward-looking in-vehicle functions. All these target the core demand for "personalized smart mobile life".
As Haier’s core auto ecosystem platform, CARtech’s global network adds unique value with full-chain export advantages. It delivers end-to-end supply chain services: OEM procurement, on-demand high-end customization (via Zhangjiagang Digital Factory’s flexible production), licensing, customs clearance, warehousing, distribution and after-sales, balancing standardization and personalization – perfectly matching Avita’s flagship overseas positioning.
CARtech also stands out in capital settlement and global warehousing. It offers RMB-USD dual-currency settlement to avoid exchange rate risks. With overseas supervised warehouses in key regions (Central Asia, Middle East, South America, Africa), it pre-positions goods to shorten delivery cycles and enhance user experience. This "service pre-positioning" is its key edge over traditional providers.
Essentially, Avita and CARtech’s cooperation is a two-way collaboration between high-end manufacturing and global services. With million-level smart cars supported by CARtech’s full-chain overseas services, the path for Chinese high-end mobility products to "go global" is becoming increasingly clear. For the industry, this partnership sets a new benchmark: future overseas competition is no longer just about single products, but a comprehensive contest of ecological and service capabilities. CARtech, with its full-chain services, global layout and ecological collaboration, proves that Chinese enterprises’ overseas services have entered a new phase of "value empowerment".