Since late last year, several joint venture brands such as GAC Toyota, FAW-Volkswagen, Cadillac, SAIC-GM, and Beijing Hyundai, as well as domestic brands like Chery and Geely, have successively introduced fixed pricing policies for new cars. These adjustments in new car pricing are also influencing the used car industry.
CARtech's Response to Market Changes:
As a used car industry player, "Qingdao CARtech Automotive Technology Development Co., Ltd." (hereinafter referred to as "CARtech") has chosen to actively respond to these market shifts. While fixed pricing for new cars presents challenges for the used car market, it also creates opportunities for industry transformation and upgrading.
Vehicle Acquisition Strategies:
CARtech adheres to a strategy of diversified acquisition channels and professional valuation. In addition to traditional offline dealership purchases, the company is increasingly leveraging online channels such as used car trading platforms, social media, and online auction platforms. Furthermore, CARtech has established partnerships with 4S dealerships, leasing companies, and manufacturers to secure a wider range of vehicle sources.
Vehicle Sales Strategies:
CARtech utilizes "artificial intelligence (AI) and big data" to develop "China's first self-operated used car platform supporting 'nationwide buying and selling'"—CARtech Auto Mall. The company is pioneering the deep integration of AI technology into the used car industry. Additionally, CARtech leverages its structured business ecosystem to provide industry-leading, worry-free after-sales services for customers.
Advantages of Fixed Pricing:
CARtech’s fixed pricing model is powered by "digital-driven mechanisms", with its primary advantages being "price transparency" and "strong market competitiveness". This model aligns well with CARtech’s "brand-oriented and standardized" business approach, reinforcing its position as a leading industry brand.
In summary, while fixed pricing for new cars poses certain pressures on the used car market, companies like CARtech are leveraging technology and strategic adjustments to turn challenges into opportunities, driving innovation and sustainable growth in the industry.