Cartech: The New Engine of the Automotive Ecosystem
In 2022, the Cartech platform was established. It focuses on industry pain points, driving the digitalization and customization of the used car transaction chain, providing "remanufactured" products and services for used car users.
Shao Junpeng, General Manager of Cartech's Online Mall, said that Cartech is essentially an intelligent interactive platform. On the demand side, it interacts with users through "1 online platform + 56 offline touchpoints." On the supply side, it connects diverse ecosystem partners such as "remanufactured" digital factories, parts suppliers, interior design services, and inspection services, creating an efficient closed-loop for implementing customized solutions.
A user in Qingdao, using the Cartech Mall app, requested to trade in his old car for a new one, with a 'let's give it a try' mentality. Upon receiving the request, the mall backend promptly sent the order to the Cartech Qingdao store based on the user's location, and provided an initial quotation based on the car's age, mileage, and other condition information, while also searching for the car nationwide. In just 15 minutes, a red BMW 7 Series was found, and a video livestream was set up for the user to view the car. However, the user mentioned that red wasn’t suitable for a male driver and decided to change it to Deep Space Gray after taking delivery, along with adjustments to the interior to better suit business reception use. Cartech's sales manager informed the user that a one-stop service was available, which would include customizing the car's exterior, seats, wheels, audio system, and starry sky roof, and delivering it directly to the user's home. Now, Cartech has provided personalized customized solutions for over 30,000 users.