The 2023 China Automotive Circulation Industry Annual Conference and Expo was successfully held in Zhuhai, Guangdong from November 13th to 15th. At the meeting, the "2023 Top 100 Chinese Used Car Dealers Ranking" was released, with a total of nine holding companies under Kartachi Certified Used Cars listed, occupying a leading position in the industry in terms of market comprehensive coefficient. At the same time, the "Quality Grading and 'Leader' Evaluation Requirements for Second hand Car Distribution Services" (hereinafter referred to as the "Requirements") jointly drafted by the China Automobile Circulation Association, Qingdao Kartachi Automotive Technology Development Co., Ltd. (hereinafter referred to as Kartachi Certified Second hand Car) and other leading enterprises in the second-hand car industry was announced on November 14th.
The "Requirements" specify the evaluation index system for the "leader" enterprise standards in second-hand car dealership services, including three dimensions: service capability indicators, service content indicators, and service quality indicators. By standardizing evaluations from multiple dimensions such as business premises, personnel management, product quality, and after-sales service, more authoritative reference standards are provided for consumers to purchase cars.
Although the current automotive consumption concept is constantly maturing and the better product value of second-hand cars is being recognized by more and more consumers, due to the lack of standardized and transparent unified standards in the industry, many people still hesitate to purchase second-hand cars. As a leader in the standardization and scaling of the domestic second-hand car industry, Kartachi Certified Second hand Cars is committed to promoting the standardized development of the domestic second-hand car industry and providing users with a more reassuring experience in the mid to high end second-hand car consumption.
Policy guidance and increasingly standardized industry development
In July 2022, the "Notice of the Ministry of Commerce and 17 other departments on Several Measures to Revitalize Automobile Circulation and Expand Automobile Consumption" put forward high requirements for the standardized development of second-hand car dealers, trading markets, and auction enterprises. Among them, the previous second-hand car transactions dominated by individual brokerage models have become history, and the industry has entered a new stage of development dominated by enterprise distribution models, which also marks that the process of consumers purchasing second-hand cars will become increasingly standardized.
In July 2023, Kartachi Certified Second hand Car participated in drafting the "Second hand Car Distribution Service Specification", which provided relatively complete standards for facilities and equipment, personnel management, sales services, and other aspects of the second-hand car industry, effectively promoting the sustainable development of the second-hand car industry. The release of the "Quality Grading and 'Leader' Evaluation Requirements for Used Car Distribution Services" further proposes suggestions for the classification and grading of used car dealers, and improves the service requirements for pre-sales and after-sales. The evaluation level of used car distribution services is divided into three levels, providing a value benchmark for consumers to purchase cars and for the standardized development of the industry. The release of the "Requirements" also marks the acceleration of standardized development in the second-hand car industry, promoting China's second-hand car industry to enter a new era of development.
Leading by the head, making second-hand car consumption no longer "confused"
In recent years, with the opening of China's dual circular economy model, used cars are becoming an important driving force for economic development. However, there is still a significant gap in the proportion and scale of our domestic used car market compared to mature foreign markets. Sales data for 2022 shows that the sales ratio of new cars to used cars in China is 1: 0.68, while in the United States it reaches 1:2.5. Compared to the mature automotive consumer market, there is still a huge market space for second-hand cars in China. Behind the healthy development of the foreign second-hand car market, in addition to sound market supervision, it is also closely related to the continuous promotion of standard processes such as vehicle inspection, warranty, and financial services by local leading enterprises such as CarMax. Therefore, in order to further stimulate market potential and enhance market activity, relying solely on relevant policy guidance is obviously not enough. It also requires the guidance of leading enterprises in the market to promote standardized development of the industry
As a leading brand in the domestic second-hand car industry, Kartachi Certified Used Car fully leverages the driving effect of leading enterprises to promote the healthy development of second-hand cars with higher standards. Firstly, to ensure transparency in product quality, Kartech Certified Used Cars has established industry-leading testing standards covering 412 standards across nine categories, as well as 607 professional maintenance standards across eight benchmark categories, ensuring that every used car has the delivery quality of a quasi new car. At the same time, Kartachi certification for used cars fully leverages its systematic advantages, innovatively explores the establishment of five service standards, and provides users with high-end used car full cycle usage scenario solutions through the integration of online and offline network experience modes.
This participation in drafting the 'Requirements' further validates that the Kartachi certified used car model is not only widely trusted by consumers, but also widely recognized by the industry, better helping the used car industry move towards a standardized development stage. Nine holding companies under the Kartachi certified used car brand have been shortlisted for the "2023 China Used Car Dealer Top 100 Ranking", and their market comprehensive coefficient has occupied a leading position in the industry, demonstrating the strong strength of the brand.
From leading the industry to participating in standard setting, Kartech Certified Used Cars, as a leader in the domestic used car industry, not only strictly regulates itself, but also continuously outputs its own mature standards to promote the industry towards standardization. Looking towards the future, Kartachi certified used cars will persist in continuously improving user experience through technological innovation, building an industry leading open ecological platform for automobiles, and actively contributing to the standardized development of the used car industry along with many "leaders", contributing new momentum to the high-quality development of the national economy.